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Starting from: Friday 2nd October
20 minute time slots available between 10am - 2pm
Where: Woolworths Surry Hills Office
Book here:


To be a world leader in innovation by collaborating with startups to make life simpler for our customers and our people.
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About Wstart

Wstart aims to foster our relationship with the startup community. We provide a collaborative environment to learn, share and network with others.

This is an opportunity for you to be heard by key Woolworths people and discuss your business idea that could drive new thinking within Woolworths.

We will be holding "Drop in Fridays" for you to book some time to discuss your idea, product, new thinking that could have an impact for Woolworths.

Come into our Surry Hills office and lets have a chat..

What’s in it for me?

The opportunity to showcase your business idea and gain insights from the Woolworths team.




Those with the most compelling ideas will get the opportunity to continue discussions with Woolworths.

What’s in it for Woolworths

Woolworths believes our customers can benefit from the best ideas and innovations. We work with small and large innovators and want to extend our relationship with startups who, like us, are passionate about driving positive change.

Drop in Fridays:

Starting from: Friday 2nd October
20 minute time slots available between 10am - 2pm
Where: Woolworths Surry Hills Office
Book here:


Looking from the outside in, Woolworths can appear to be a daunting organisation for a small startup to work with. You could also assume that they will be slow and overly bureaucratic. At Localz, we have been delighted to find that the Woolworths team have been great to work with. They are innovative in their approach both in terms of the new customer experiences they are seeking to test and learn from; and the way they work internally in order to implement and scale projects rapidly.

We're excited about further developing our relationship with Woolworths and have benefited from their advice and guidance on how to get the most out of the partnership.

Woolworths were one of our foundation clients when we were a small start-up, and our relationship is still very strong as we grow. You would assume such a large company may be more conservative and only work with other big companies, but they were really visionary in their support of our new ideas and innovations and they continue to be an awesome partner.

The team at Woolworths are very professional, down to earth and most importantly willing to spend enough time to understand the core capabilities that made our start up different. These are the key ingredients the process of innovation requires, which is often a journey as exciting as it is challenging. Innovating alone after a certain point can be very difficult, so having the genuine interest and support of the Woolworths' team was not only encouraging but also provided the validation our start up was seeking to establish. I believe by working together, Beam Wallet and Woolworths were able to share knowledge, learn from each other and deliver real innovation for their customers.